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Companies lose money to undetected click fraud when paying out to the publisher. Click fraud results across multiple platforms and does not necessarily refer to Google Adwords (Now Google Ads). Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a principal beneficiary of the fraud.
Don't settle for tainted results...
With CFR our goal is to bring costs of marketing so we can pass on our savings to our core business.
Through analyzing traffic to our ad campaigns over the years, we have managed to create solutions that will block incoming spam within a minute. Usually compiling the data by analyzing visitor patterns take time, through our proprietary solution and using open-sourced libraries we can better fight against fraud.